Rawcolor recently ventured into developing the new corporate identity for Strijp-X. The idea is to start of with a graphical base layer consisting of a C, M and a Y layer. New background images are created by turning colors on and off during the printing process.
These base ‘posters’ will be used for future posters, flyers, business cards etc. by adding the last K (black) layer to the prints. Other designers are then invited to create these last layers.
In way it’s a form of expressing our open platform, by showing the many different layers in the creative field in the form of a printed poster to which artists can add their own content and make it their own.
Many thanks to Greve offset (printer), Buhrman Ubbens (paper) and of course Raw Color (design and concept) for making this possible.
